Near field communication (NFC) cards offered by Colour Waves provide businesses and organizations a unique opportunity to integrate advanced technology into their branding, marketing, and customer engagement efforts. With the ability to store and transmit information instantly via smartphone taps, NFC cards create highly interactive experiences that strengthen brand awareness, foster customer loyalty, and provide valuable consumer data and insights.
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Unlike QR codes, NFC cards don’t require specialized apps to read and interpret the stored data. They work instantly when tapped against the vast majority of modern smartphones, making the experience smooth and hassle-free for customers. And with more security features built-in, NFC cards offer greater reliability and protection against spoofing compared to older proximity card technologies.
With Colour Waves’ NFC card printing and encoding services, brands can create sleek, customizable card-based touchpoints to engage customers in new and exciting ways. The versatility of NFC makes cards suitable for diverse applications across industries like:
And many more possibilities…
With Colour Waves’ full in-house production capability, clients can get their complete NFC card solution – from concept and design to manufacturing and data encoding – done under one roof.
As pioneers in contactless card technologies in the UAE, Colour Waves brings over a decade of expertise implementing NFC solutions for leading brands across the GCC. Some key differentiators include:
Colour Waves simplifies the entire NFC card creation journey into three quick and convenient stages:
The process kicks off by understanding the client's specific campaign goals and branding guidelines. Based on this, Colour Waves' creative team starts developing customized NFC card designs and encoding plans to create the intended user experience and impact. This may involve:
- Tailoring shapes, dimensions, special finishes to match brand style guides.
- Developing attention-grabbing yet functional graphics and typographies for the cards.
- Identifying appropriate NFC chip types based on factors like data storage needs, read range, security level, and budgets.
- Programming required NDEF data payloads and encoding sequences to achieve the desired taps actions.
- Recommending optimal NFC card placement strategies for ease of taps.
- Exploring possibilities to integrate NFC with other elements like QR codes, AR, etc.
The goal is to provide complete design flexibility and personalization options to create a unique, high-quality NFC card aligned with brand objectives.
Multiple design concepts and encoding plans are shared for consideration before moving to production.
After finalizing card designs and NFC payload details, Colour Waves initiates full-scale manufacturing and encoding per the order quantity. Production happens across two parallel tracks:
i) Card Printing
Using offset and digital printing methods, the NFC card artwork gets reproduced on durable, custom-sized card substrates with stunning visual quality in full colour. For optimum taps and scan reliability, high-frequency 13.56MHz NFC inlays are seamlessly embedded into cards during fabrication.
A choice of card finish options are available like gloss, matt, textured, spot UV, and more to match intended usage - whether an executive business card, loyalty program card, or product packaging tap card.
Cards also pass through comprehensive quality checks at multiple stages to examine parameters like print registration accuracy, colour consistency, surface flaws, and chip read performance. Colour Waves maintains a stringent 99.7%+ first-pass yield rate for manufactured cards using statistical process control principles.
ii) NFC Encoding
In parallel, the NFC encoding team programmes required digital payloads onto NFC chips according to agreed plans - whether a simple URL or SMS text, multi-field contact form, access control profile, step-by-step user journey map, or an elaborate mini-app logic flow.
Sophisticated encoding systems allow creating complex trigger actions as per individual campaign needs to wow customers on tap. Encoded cards further undergo optimized read and write validations through automated testing rigs and real-world mobile taps before getting approved for delivery.
For select applications demanding ultra-high security, Colour Waves can enable advanced protections like custom keys, signed challenge-response authentication etc. on client request to combat cloning attempts.
Once manufactured and encoded NFC cards pass all quality control checks, Colour Waves hands them over to the logistics team for order packing and shipment based on client specifications. This includes options like:
- Individual card enveloping
- Custom bundling and kitting
- Personalized card mailing
- Bulk box packaging
- Palletization for storage and transport
Project managers assist with streamlining activities between production and shipping teams to ensure timely customer delivery with real-time tracking visibility. Card orders are supported with accompanying documentation like specification sheets, quality certificates, warranty policies, and usage guides wherever applicable.
Post-order support by dedicated account representatives is available to clients to resolve any issues to complete satisfaction. From concept to coded cards reaching customers, it is a fully-managed hassle-free journey with Colour Waves.
Yes, Colour Waves offers extensive customization options when it comes to NFC card designs and formats. While most cards are traditionally credit-card sized, we can manufacture uniquely shaped cards like circular, triangular, rectangular, die-cut cards and more based on specs provided. Special finishes like matt/gloss lamination, spot UV, foil stamping can be integrated that follow brand guidelines. For total flexibility, clients can submit fully print-ready card artwork or have Colour Waves’ in-house design team create stunning graphics from scratch as per brief.
Most standard NFC cards from Colour Waves feature NTAG213 chips that have 144 bytes of rewritable memory for storing executable tap code logic along with associated data payloads if any. For simpler use cases like storing basic website/social media URLs, this is sufficient. For more complex actions like multi-screen interactive experiences, catalogue browsing, gamification etc. requiring more data throughput and processing, higher memory variants like NTAG216 (864 bytes) are recommended. Colour Waves can advise the right NFC chip type based on project needs.
A huge benefit of NFC technology is its seamless integration into modern smartphones without requiring any additional apps or readers. Any smartphone model that supports native NFC reading capability will instantly recognize a tap on Colour Waves’ NFC cards to trigger configured actions. This covers the vast majority of Android phones released in the last 5-6 years as well as Apple iPhone models starting from iPhone 6 and newer. Colour Waves also provides tap guidelines and best practices to clients for maximizing user experience.
Yes, Colour Waves designs NFC cards with specialized antenna geometries and compact form factors that allow reliable taps even when stored inside common wallet compartments, phone cases, envelopes, boxes and other coverings. The sturdy inlay placement provides consistent and responsive interaction irrespective of card positioning. Our production process ensures each encoded NFC card passes extensive read/write validation testing for peak field performance.
NFC cards act as powerful physical touchpoints to engage users through quick, frictionless, and fun taps that capture attention and reinforce brand recall each time. The ability to embed brand assets like logos, taglines, colours, and more makes NFC cards effective marketing collateral for ongoing exposure.
Cards also enable digital brand experiences via mobile taps rather than static printed collateral alone. Personalized NFC loyalty cards further foster customer retention by delivering exclusive perks, deals, and rewards through instant taps. Colour Waves can work closely with clients to design custom NFC solutions that promote their brand effectively and drive loyalty.
With robust manufacturing infrastructure in the UAE, strong supplier partnerships, continued technology investments, and passion for innovation, Colour Waves strives to deliver high-quality, reliable NFC card solutions with exceptional service standards at competitive price points. To explore possibilities for your brand, talk to Colour Waves' experts today.