Find the Right Printing Partner for the Custom Branded T-Shirt Printing
T-shirt printing allows businesses and individuals to customize t-shirts with their own unique designs, logos, images, or text. From creating branded apparel for companies to designing personalized shirts for events or gifts, t-shirt printing opens up a wide range of possibilities to make your mark.
At Colour Waves, our experienced team leverages the latest printing technologies to produce stunning, high-quality t-shirt prints catered to your specific needs. In this comprehensive guide, we’ll explore the ins and outs of t-shirt printing so you can make informed decisions for your next project.

Understanding T-Shirt Printing
T-shirt printing refers to the process of applying designs, graphics, logos, or text onto t-shirts using specialized equipment and techniques. Here are some key things to understand about t-shirt printing:
Types of Printing Methods
The printing method used determines factors like image quality, durability, feel and texture of the print, minimum order quantities, and pricing. The most popular options include:
Screen Printing
Ink is pressed through fine mesh screens onto the t-shirt to imprint designs. Provides bold, vibrant prints ideal for bulk orders and simple designs with block colors.
Direct to Garment (DTG) Printing
Specialized printers apply ink directly onto the fabric to print photo-realistic designs in full-color. Ideal for detailed graphics, but relatively lower durability with higher per-unit costs.
Dye Sublimation:
Full-color prints with photo-like quality imprinted into light colored polyester fabrics. Lower setup costs and no minimum order requirements but requires specially coated polyester fabrics.
Heat Transfer Vinyl:
Cut vinyl in the print design is heat pressed onto t-shirts. Allows vibrant, glossy prints to be applied but can feel stiff/thick on the fabric.
Understanding key differences across these popular t-shirt printing methods allows you to select the best approach to match your design needs and budget.
Print Locations
T-shirt prints can be applied to different areas on the apparel:
Full Front/Back Prints: Covering the entire front or back sections. Allows for bold, impactful statement designs.
Pocket Prints: Applying prints specifically onto the shirt pocket area only. Provides a more subtle, localized print effect.
Sleeve and Side/Shoulder Prints: Printing on sleeve areas and along the sides and shoulders of the shirt. Useful for creating a distressed, layered look.
Considering print coverage and location on the t-shirt is important for executing your creative vision within practical production limitations.
Ink/Pretreatment Considerations
The inks and pretreatments used in t-shirt printing also impact the finished product:
Inks: Specialty inks are used that chemically bond to fabric fibers producing vivid, durable prints that can stretch and bend without cracking. Different ink types work across printing methods.
Pretreatments: Certain fabrics are pre-treated with solutions that prep the material to better absorb and bind with inks for brighter, long-lasting prints. Essential for ink longevity on fabrics like cotton.
Understanding ink capabilities and pretreatment requirements allows the t-shirt printer to optimize results.
Print Durability
Print durability refers to how long the imprinted design lasts on the t-shirt over time and wear. Factors impacting durability:

Printing Method:
Screen printing and heat transfers provide the most durable prints that can withstand repeated washing and wear without fading or cracks. High-detail DTG and dye sublimation prints are more delicate and prone to wear over time.

Fabric Type:
Prints last longer on smooth synthetic blends vs. natural coarse-grained cotton that catches and fades more easily from abrasion.

Wash Care:
Properly washing printed shirts inside-out in cold water and hang drying helps prints last considerably longer. Machine drying and ironing accelerates fading.
Understanding durability considerations allows you to set realistic expectations on how well your t-shirt prints will hold up.
Why T-Shirt Printing?
Now that you understand the t-shirt printing process better, let’s examine some of the benefits this apparel customization option provides:
Build Brand Identity: Custom designed shirts allow companies, groups, or individuals to better control their image and messaging.
Create Uniforms: Printed t-shirts make staff uniforms simple and affordable vs. traditional multi-piece outfits.
Promote Events/Causes: Unique event-specific apparel engages people and creates momentum as wearable memorabilia.
Produce Merchandise: Bands, YouTubers, brands can all leverage custom t-shirt designs as unique merch.
Make Personalized Gifts: Add a special touch by customizing shirts with inside jokes and photos for friends and family.
Decorate Responsibly: Reuse old shirts by refreshing them with new prints vs. discarding them for new apparel.
The range of creative and practical applications for printed t-shirt apparel is truly endless.
How Colour Waves Adds Value with T-Shirt Printing
As you explore t-shirt printing for your next project, the printer you choose makes all the difference. With over 10 years of experience, Colour Waves has established ourselves as leaders providing top-tier quality prints catered exactly to your vision.
We add value across every step of the t-shirt printing process:
Consultation & Design
Our graphic design team works closely with each client to understand needs, provide guidance translating ideas into print-ready artwork, and recommend the best printing method for desired visual effects, durability, and budget. We help clients fully leverage the creative potential of apparel.
Print Production
We offer the full suite of today’s most advanced printing technologies so you get optimal results aligned to design objectives. Our quality assurance team meticulously reviews output checking for defects and consistency so you receive retail-grade apparel.
Choice & Customization
Choose from our extensive catalog of high-quality blank apparel from leading brands providing premium fabrics, fits, and features. Further customize shirts with tear-away tags, woven labels, size charts, and branded buttons/zippers. Our in-house production means limitless options to build your brand.
Order Fulfillment
Get completely managed order fulfillment with Colour Waves from end-to-end. Our large on-demand inventory means quick turnaround. We can individually bag, tag, and pack shirts making them easy to store, organize, and transport. Plus direct-to-consumer drop shipping capabilities.
Customer Service
Our helpful customer service team is available to answer any questions and handle all logistics like shipping and delivery to get your custom printed shirts exactly when and where you need them. We provide complete transparency and rapid support across the entire production timeline and beyond.
By leveraging Colour Waves’ expertise, resources and unrelenting commitment to quality assurance and client experience, you can produce apparel that brings creative ideas to life at any scale.
The Colour Waves T-Shirt Printing Process
We take care of clients from start to finish when providing our specialized t-shirt printing services. Here is a brief overview explaining what you can expect working with the Colour Waves team:
1) Design Consultation: Collaborate with our graphic art team to conceptualize and refine artwork that optimally translates ideas into print-ready digital files for apparel production.
2) Choose Printing Method: We help select the best printing technique based on design elements, fabric, budget and other considerations to match objectives.
3) T-Shirt Selection: Browse our extensive catalogue of high-quality blank shirts with various styles, sizes, cuts, materials allowing complete apparel customization.
4) Digital Pre-Production Proofing: We generate digital mockups showing the artwork applied on the chosen shirt allowing previewing of the positioning, scale, and look before full production.
5) Production & Quality Assurance Checking: Leverage our top-tier printing capabilities for flawless, precision execution with our QA team meticulously checking output meets retail-grade standards.
6) Order Fulfillment & Shipping: We individually bag and tag shirts making them easy to store, organize and transport. Then pack orders for maximum protection during shipping and delivery.
7) Follow-Up Support: Our team is available before, during and after production to answer any questions and ensure complete satisfaction with your final custom t-shirt order.
Working with Colour Waves means having experienced professionals handle all facets of apparel printing so you can fully focus on design elements and leave production logistics to the experts. we strive to produce retail quality t-shirts tailored exactly to your vision. Our commitment to understanding client needs, providing design guidance, utilizing today’s most advanced printing technologies, and extensive quality assurance practices means you receive stunning personalized apparel catered for success.
To get started and unlock the possibilities of expertly crafted custom t-shirt printing for your next branding, merchandising, or gifting project, please reach out to the Colour Waves team today to schedule your initial consultation.
Frequently Asked Questions
Most shirts can support at least 2-3 print areas (full front, full back, sleeve) before quality begins diminishing but up to 5-6 locations is possible. We help identify optimal print zone allocation tailored to your design.
We can work with most common design files types (.JPEG, .PNG, .GIF, .PDF). For best results, high-resolution vector files like Adobe Illustrator (.AI) are recommended for maximum print quality.
Light to medium color shirts work best. Very dark shirts don’t allow colors to pop. Our art team helps select blank shirt colors that optimize artwork. Special discharge inks also allow printing even on black shirts.
We offer dozens of shirts styles covering various sleeve lengths, necklines, widths, lengths, cuts, and fabrics so clients can fully customize the entire apparel product.
Yes. We prioritize water-based inks with non-toxic chemistry and recycle/repurpose discarded apparel. We help clients reuse/renovate old merchandise into new designs vs. purchasing all new stock.