How Can Box Printing From Colour Waves Enhance Your Product Packaging and Branding?
Eye-catching, creative packaging can be one of the most powerful branding tools for companies selling physical products. With the rise of e-commerce and the highly visual nature of modern shopping, the quality and appeal of your product packaging may determine whether a customer notices your brand on a crowded website or retail shelf. This makes customized box printing an invaluable investment for anyone selling goods to consumers.
But with so many options for packaging printing and design, how do you know where to start? What kinds of printed boxes work best for your specific product, brand, and target audience? And what should you look for in a box printing partner?
Let us take you through, How Colour Waves can level up your packaging, branding, and customer experience:
- The many benefits of custom printed boxes and packaging
- Major types of box printing options to consider
- Key factors when selecting materials and finishes
- How to optimize branding with box printing
- Creative ways to stand out on shelves and sites
- The Colour Waves difference and printing process
- Frequently asked questions about box printing
The Powerful Benefits of Professionally Printed Boxes
Stunning printed boxes don’t just look nice – they can directly support sales, branding, unboxing experiences, sustainability initiatives, and more. Some of the top reasons companies invest in custom box printing include:
Major Printed Box Types, Shapes and Styles
Before exploring the custom printing process for boxes and packaging, let’s examine popular options. Colour Waves offers printing across endless box types, shapes, sizes, and styles. While categories blur between various materials, common options include:
With a sharp focus on global printing quality standards, Colour Waves ensures your brand gets the maximum value from our bag printing solutions.
Selecting the Right Materials and Finishes
Beyond dimensions and construction, box printing quality and capabilities vary widely depending on material selection and special finishes. Key considerations include:
By balancing all of these printed box considerations against priorities like positioning, cost parameters and sustainability goals, we arrive at packaging solutions uniquely matched to product and brand. Our expertise navigates these nuances on your behalf.
Printed Boxes to Support Branding and Messaging
For all their functional benefits, printed boxes arguably make their biggest impact driving branding, positioning and messaging at the moment of truth. Imagery, fonts, iconography, taglines and other elements reinforce identity on shelves and convey what sets your brand apart. Think beyond basic logos and web URLs to more strategic opportunities.
Here are some of our favorite box printing techniques for making lasting brand impressions:
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Packaging Photography and Imagery Full-bleed photographic prints enable evocative lifestyle scenes tying products to aspirational branding themes and emotions. Main hero images or repeating patterns work.
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Mascots and Illustrated Characters Original illustrated mascots and characters on boxes charm consumers while personifying brand values on a relatable level. These printed icons build recognition and affinity over time.
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Taglines and Slogans Succinct memorable slogans printed on boxes trigger key associations. Famous examples include “Think Different” or “Because You’re Worth It”. Reinforce positioning!
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Environmental and Social Messaging Printed boxes present eco-conscious companies an outlet to promote sustainability commitments, processes and materials right where customers engage.
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Artisan Branding Cues Details like logo embossing, handwritten-style fonts and decorative embellishments make products from small CPG companies feel crafted and special.
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Product Explanations Clear, appetizing descriptions, instructions and ingredients build confidence and help consumers imagine possibilities. Appetizing food photography propels impulse buying.
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Promotional Coupons/Offers Transactional box printing drives action with coupons, contests, QR codes to digital rewards and other conditional offers printed inside packaging or labels/sleeves.
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Overt Brand Comparisons While less common without clinical trial backup, printed packaging can make direct product quality comparisons your brand comes out favorably on.
What truly sets Colour Waves apart as a custom box printing partner?
Beyond our passionate drive for customer success, wide capabilities and responsible values, we take special pride in our communicative process, technical expertise and service-first approach. Let’s explore why printing with Colour Waves feels different.
The Colour Waves Difference
Streamlined Experience with One Partner
Rather than forcing you to coordinate printing with separate vendors for design, pre-press, manufacturing, finishing and fulfilment, Colour Waves consolidates the entire packaging process under one roof for seamless execution. Our extensive capabilities allow us to guide stunning projects from concept to shelf without work leaving our facilities.
We realize no two brands share the same goals and definitions of success. Building printed boxes able to advance your specific business KPIs matters most. Uncover the potential of packaging.
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Uncompromising Print Quality Our advanced printing presses and technologies churn out packaging with staggering fidelity, colors and details using offset, digital and flexographic printing. Meticulous color management ensures perfect uniformity across production runs. Despite growing order volumes, we refuse to cut corners that might jeopardize premium aesthetics that help your products stand apart.
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Structural Design and Engineering To guarantee boxes arrive intact, our structural design team leverages leading computing power to professionally engineer packaging capable of surviving intact through complex logistical gauntlets. No more worrying about accidents or harsh shipping/handling practices damaging merchandise. We’ve got you covered!
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Sustainable Materials and Production Colour Waves prioritizes environmental stewardship across selection of sustainable materials, responsible printing methods free of hazardous chemicals, and technologies that minimize paper/ink waste even during short runs. Many components used in production are recycled. We take pride in shrinking the environmental footprint of packaging with prudent practices.
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Simple, Smart Procurement We make the process of budgeting and ordering custom printed boxes refreshingly simple with online instant quotes, design mockups, helpful templates, handy cost calculators and other handy resources to take the guesswork out of planning. Our procurement tools make box printing almost fun!
USB Stick Printing Frequently Asked Questions
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Turnaround speeds fluctuate based on order sizes, design complexity, finishing needs and material types. Typical production requires 5-12 business days plus shipping transit. For volume orders, conversations often start 4+ weeks out from order deadlines.
Digital printing shines when fewer than 1,000 boxes get produced without significant added setup costs. Build box samples economically.
From metalized cardstock and rigid plastics to recycled paperboard and corrugated options, Colour Waves prints on virtually any substrate. If it can physically pass through presses, we can print on it!
The maximum dimensions of printed boxes depend on the type of printing process and drying/curing limitations of inks, but we regularly produce extra-large boxes exceeding 40 inches in length/width for oversized products.
Absolutely! Digital printing empowers custom variable data like serialized QR codes, barcodes and numbers printed on every individual box without added costs for personalization.
We leverage environmentally responsible water-based and UV-cured inks approved for food packaging alongside special varnishes, aqueous coatings and other finishes to achieve stunning results.
Overprint varnishes make printed graphics more durable and rub-resistant compared to uncoated box prints, while lamination fuses protective transparent barriers securing every color and design feature.
Many paper-based boxes cleanly process through standard cardboard recycling streams after use. Some brands encourage consumers to reuse boxes as storage containers extending service life.
For sensitive box printing jobs, Colour Waves can individually wrap finished boxes before bundling orders to prevent scratches/scuffs. We also pack inside corrugated cardboard or durable crates.
Absolutely! For an added per-box fee, Colour Waves handles professional fulfilment services like inventory storage, order processing, packing printed boxes with products/enclosures and drop shipping.
We hope this detailed overview better explains the impressive benefits custom printed boxes can unlock for your product packaging, branding, presentations, and customer experiences. Thanks for considering Colour Waves as your box printing partner!