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    United Arab Emirates
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Premium business card

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Premium business card

Why do most business owners in Dubai have Premium Business Cards?

When clients interested in selecting a premium business card printing service reach out to us at Colour Waves, a common talk point most of them had was their intention to stand out with thicker card stock, special finishes, and design elements that catch the eye. Premium business cards can make a powerful impression and convey professionalism and quality about your brand.

Premium business cards encompass a wide range of features and printing capabilities beyond basic, standard business card printing on typical paper stock.

Common aspects of Premium Business Card printing services.

Card Stock Thickness and Quality

One of the defining features of premium business cards is the use of thicker, heavier card stock. Going beyond the typical 16 pt to 24 pt paper used for standard business cards, premium cards may use 32 pt, 65 pt or even higher card stock weights. This ultra-thick paper stock immediately conveys quality and sophistication when customers or prospects receive the card. The heavy paper stock also allows for unique shaping, die cutting or rounded corners that standard paper cannot accommodate.

Specialty Paper Types and Finishes

Along with extra thick card stock, premium business card printing opens up options for specialty papers like linen, cotton, silk or other textured surfaces. This adds an elegant, upscale feel unmatched by plain paper stocks. Special finish options like soft touch and foil stamping further enhance brand image. Soft touch applies a velvety coating that smoothly glides in the hand. Metallic hot stamping with gold, silver or colored foil lets text and logos stand out in striking fashion.

Spot UV and Other Coatings

Applying a spot UV gloss coating strategically over elements of the business card design offers another way to draw attention and convey quality. The high gloss finish over logos, text or graphics makes them pop against the non-coated card stock. Combined with other finishes like soft touch, it creates compelling contrast. Many other coatings like aqueous and UV give business cards a smooth, classy appearance as well.

Dimensional Elements

With ultra-thick premium business card stock, printing capabilities expand to include unique dimensional elements. Layering different paper stocks and using die cutting or scoring technology allows for three-dimensional texture. This may include attached hang tags, folds that open to reveal hidden info panels or even cut-out elements that add depth and sophistication to standard rectangular cards.

Increased Memorability

The special paper, eye-catching design elements and unique shapes or textures of premium business cards make them much more likely to be remembered after meetings and networking encounters. Prospects and customers are far more likely to hold onto and recall premium cards versus plain, flimsy basic cards.

Reinforced Brand Identity

For companies that want to convey a first-class, elite brand image to match their products, services and pricing, premium business cards strongly communicate quality and prestige. The heavy card stock, finishes and attention-grabbing details align with positioning in the high-end niche.

Extended Brand Interactions

Between the combined effect of increased memorability, visual impact and tactile texture experienced when handling premium cards, recipients tend to have longer and more positive brand interactions. Customers are more likely to pass premium cards along to colleagues or contacts as well.

Client Gift Potential

For certain types of businesses, especially those in creative fields or luxury goods, premium business cards can also function as client gifts. Customers may display them in their office or home like art pieces. Instead of quick disposal, they become functional branding displays.

Of course the biggest trade-off with specialty printing and premium materials comes down to cost. For Colour Waves clients budgeting for new business card orders, it’s important to weigh the benefits against the higher investments required for upgraded printing.

How We Take Care of Premium Business Card orders

Consultation

We schedule in-depth consultations with clients interested in premium business card printing to understand brand objectives, target audiences, design aesthetics and physical handling needs. This allows us to make the best recommendations on paper type, finishes, thickness and shapes to match brand goals. We also gather key details like quantities required, timelines, recipient demographics and usage scenarios to further refine guidance.

Design Expertise

Our in-house design team brings years of experience developing premium business card layouts tailored to client needs. We ensure careful information hierarchy, precision color matching and positioning of dimensional details for optimal legibility, functionality and impact. For clients with existing brand guidelines, we apply those accurately.

Quality Assurance

We meticulously QC check all physical print proofs pre-production to confirm crisp detail reproduction, proper alignment and color accuracy. For specialty finishes like soft touch and spot UV, we verify even application across all cards in the order. Through QA controls at multiple check points, we mitigate issues before full production runs.

On-Time Delivery

Thanks to development of streamlined operational workflows for premium card printing orders, Colour Waves maintains excellent reliability in meeting quoted production schedules. We understand quick turnarounds are often required to prepare for trade shows, sales meetings and other events.

Responsive Communication

Throughout the process - from initial orders through production - we maintain transparent, proactive client communication. Key project stakeholders receive real-time status updates and early notification of any changes to timelines or costs if physical proof tweaks require additional press runs.

Post-Project Feedback

As a critical part of our commitment to continuous quality improvement, we schedule client feedback sessions upon delivery of premium business card orders to collect impressions on the finished product and suggestions for refinements on future projects.

Frequently Asked Questions About Premium Business Cards

For memorable quality and durability, we recommend 32pt to 65pt coated card stock. Heavier 120pt to 150pt cards also provide incredible visual impact but may feel overly rigid for some branding objectives. We help clients select the optimal weight based on usage needs and desired image.

It depends on the textures and visual interest sought, but popular choices include soft touch coating for smooth velvety feel, spot UV gloss for sheen on key design elements and foil stamping for metallic elegance. We guide clients through the aesthetic and practical merits of different finishes.

Both options can work excellently depending on brand personality and memorability goals. Die cut edged or unique silhouette shapes stand out more but can increase costs. We help determine the best shapes and edges based on design layout. Rounded corners offer one unique touch without complexity of custom cuts.

Layers, folds, attached tags and cut-out elements create tactile interest, but may distract from legibility or feel gimmicky if not matched to brand identity appropriately. We help determine usefulness of 3D physical elements vs flat printing to optimize premium card impact.

With heavy card stock, special finishes and detail orientation, premium cards require more press setup and handling care, which increases cost over basic cards. Exact pricing depends on quantities and printing specifications, but often starts around Dh550 per 100 cards. We provide transparent quotes tailored to client needs while advising on adding value vs overspending.

Our design team partners with clients to understand brand narrative, personas, positioning preferences and visual identity needs. We translate those goals into tailored premium card layouts with balanced information hierarchy, clear messaging that connects with audiences and reinforcement of prestige perceptions. Through consultation and iteration, we create designs uniquely fitted to client requirements.

With the range of premium options now available, business cards continue to offer immense potential beyond merely providing basic contact information. They act as influential brand touchpoints conveying quality and sophistication. By investing in truly premium printing with Colour Waves, companies take control of the lasting impressions their business cards make. We invite you to explore the creative possibilities of upgrading your business cards to make them as memorable as the products, services and customer experiences you deliver.

Sijoy: 05 55 71 2088
Ajith: 05 23 73 6220